I was using the phrase to convey the point that "P-CED takes the bottom line past profit to people". The 'Marshall Plan' for Ukraine had expanded on this statement:
'An inherent assumption about capitalism is that profit is defined only in terms of monetary gain. This assumption is virtually unquestioned in most of the world. However, it is not a valid assumption. Business enterprise, capitalism, must be measured in terms of monetary profit. That rule is not arguable. A business enterprise must make monetary profit, or it will merely cease to exist. That is an absolute requirement. But it does…
“Please accept my resignation. I don’t care to belong to any club that will have me as a member” Groucho Marx
Our problem was the converse, having joined a club that told me our work was beyond their focus.
It began with an argument that people and not maximisng shareholder value are the purpose of business:
“At first glance, it might seem redundant to emphasize people as the central focus of business. After all, is not the sole purpose of business, as well as economics, people? In other words, are not people automatically the central focus of business activities? Yes and no. “People certainly gain and benefit, but the rub is: which people? More than a billion children, women, and men on this planet suffer from hunger. It is a travesty that this is the case, a blight upon…
From a ‘Marshall Plan’ for Ukraine 2007:
The following section is excerpted from “Social Enterprise Typology”, by Kim Alter, April 13, 2006. Excerpts are rearranged and edited for presentation in this document.
Embedded Social Enterprises — Social programs and business activities are one and the same.Non-profits create Embedded Social Enterprises expressly for programmatic purposes. The enterprise activities are “embedded” within the organization’s operations and social programs, and are central to its mission. Social programs are self-financed through enterprise activities and thus, the embedded social enterprise also functions as a sustainable program strategy.
Integrated Social Enterprises — Social programs…
A conversation online with a homeless man about ‘Ignorance and Want’ would be my introduction to business for purpose. In 2003, I invited him to London to set up as a social enterprise and by the end of 2004 he’d arrived in Ukraine.
In ‘A Christmas Carol’ Scrooge is confronted by two men seeking funds for the destitute, he teminds them of the existence of prisons and workhouses:
“I help to support the establishments I have mentioned — they cost enough; and those who are badly off must go there.” said Scrooge.
“Many can’t go there; and many would rather…
In the wake of the Covid-19 pandemic, we face the task of rebuilding local economies. The Centre for Local Economic Studies, advocate a people-centred approach to regeneration:
“Traditional economic development practice and developer-led regeneration are failing to address the economic challenges of our time. Community wealth building is a new people-centred approach to local economic development, which redirects wealth back into the local economy, and places control and benefits into the hands of local people.”
The Preston model is an example of this approach.
The people-centered approach was described in a free-to-use paper published in 1996, which made the case…
In 2004, the introduction of People-Centered Economic Development to the UK was marked by an interview with founder Terry Hallman who described how he’d pitched his concept of business for social purpose to US President Bill Clinton who gave him the opportunity to source a proof of concept project in Russia:
He was asked how his model differed from conventional approaches:
“Essentially, P-CED challenges conventional capitalism as an insufficient economic paradigm, as evidenced by billions of people in the world living in poverty in capitalist countries and otherwise. Under the conventional scheme, capitalism — enterprise for profit — has certainly…
In November 2008 The Catholic Reporter described it.
The plan, which Lerner created, has been introduced into Congress, and it will be re-introduced next year. Written by Lerner, and co-introduced by Rep. Keith Ellison (D-MN), a Muslim, and co-sponsored by Rep. James P. Moran (D-VA), a Catholic, the plan has a total of 20 backers in the House.
The Global Marshall Plan would “replace our current strategy of homeland security, which is a strategy of domination and control, with a strategy of generosity and caring for others, based on our notion that you’re more likely to achieve security for the…
In 2007, it was the threat of hijack that persuaded a pioneer of for-purpose business to publish a ‘Marshall Plan’ strategy online. It was a proposal for putting social purpose before shareholder value on a national scale:
“This is a long-term permanently sustainable program, the basis for “people-centered” economic development. Core focus is always on people and their needs, with neediest people having first priority — as contrasted with the eternal chase for financial profit and numbers where people, social benefit, and human well-being are often and routinely overlooked or ignored altogether. This is in keeping with the fundamental objectives…
Economics, and indeed human civilization, can only be measured and calibrated in terms of human beings. Everything in economics has to be adjusted for people, first, and abandoning the illusory numerical analyses that inevitably put numbers ahead of people, capitalism ahead of democracy, and degradation ahead of compassion.
Each of us who have a choice can choose what we want to do to help or not. It is free-will, our choice, as human beings.
(People-Centered Economic Development 1996)
23 years ago in 1996, an activist delivered his treatise to the White House, following an invitation to serve as a volunteer…