As we argued in a ‘Marshall Plan’ for Ukraine describing a “for benefit” business strategy:

Profits can be directly applied to help resolve a broad range of social problems: poverty relief, improving childcare, seeding scientific research for nationwide economic advancement, improving communications infrastructure and accessibility, for examples — the target objectives of this particular project plan. The same financial discipline required of any conventional for-profit business can be applied to projects with the primary aim of improving socioeconomic conditions. Profitability provides money needed to be self-sustaining for the purpose of achieving social and economic objectives such as benefit of a nation’s poorest, neediest people. In which case, the enterprise is a social enterprise.

The McKinsey Long Term Capitalism challenge gave me upportunity to share:

http://www.managementexchange.com/story/re-imagining-capitalism-new-bottom-line